SINGAPORE, 25 OCTOBER 2016 – DIA Brands’ entry – Kayamila, has been shortlisted as a Finalist in the Marketing Excellence Awards Singapore 2016 (MEA 2016) for ‘Excellence in Brand Strategy’ category.
In a category full of exciting western breakfast spread options, the traditional Kaya spread was facing irrelevance. DIA brands took on an unconventional stand of repositioning Kayamila such that the brand is not only re-inventing Kaya as a breakfast spread for all the family but also shifting its focus beyond the traditional breakfast consumption enhancing the taste of desserts, cakes and more with its innovative new flavours.
DIA Brands’ entry for Kayamila stands alongside renowned national and global brands in the field of insurance, finance and telecom, all stalwarts in their respective sectors. MEA, one of Singapore’s largest award shows, is dedicated to honouring the top marketers and brand professionals who are setting the benchmark for the industry in Singapore. Kayamila stands in this list!
Final winners for MEA 2016 will be announced on 3 Nov 2016 – watch this space for updates!